List Management/ Segmentation​

List management and segmentation are the fundamental roots of a successful email marketing strategy. At Digital Roots Marketing, we help you effectively manage your email lists and segment them based on relevant criteria, ensuring that your messages reach the right people at the right time, maximizing engagement and conversions.

Email Design

Email design is the branch that catches the eye and captivates your audience. Our talented design team at Digital Roots Marketing crafts visually stunning and mobile-responsive email templates that not only reflect your brand's identity but also optimize the user experience, leading to higher open and click-through rates.

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A/B Testing

A/B testing is the gardener's approach to growing your email campaigns. With meticulous experimentation, we conduct A/B tests on various elements such as subject lines, CTAs, layouts, and more, to determine what resonates best with your audience. By analyzing the results, we continuously refine your email strategy for improved performance and better engagement.

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Automations / Workflows

Automations and workflows are the roots that streamline your email marketing efforts. At Digital Roots Marketing, we implement powerful automation tools that nurture your leads, welcome new subscribers, send personalized recommendations, and re-engage dormant customers. These automated workflows save you time and effort while delivering targeted and timely messages, ultimately increasing customer loyalty and driving revenue.